If you’ve been following along on our Build Your Business in 2016 series, you’ve already reviewed your website, and performed a social media audit. Now it’s time to review your contact information and other websites your business may appear on. Keep in mind that all of these sites may not apply to your company (especially if you don’t have a physical address), so just use what works for you to improve your business’ online presence.
- Start by searching your company name in a variety of ways. Use a few different search engines, be intuitive about what clients may type in when they’re searching for you, and see what comes up. Make sure you’re easy to reach by customers and that all listings that appear contain correct contact information for your business. Yext will take care of this for you for a fee, or you can do it yourself. If you come across listings that are incorrect, be sure to go into that site and make relevant changes.
- Make sure the first 10 pages of a Google search of your company contains correct contact information. Do this for all social media sites and Yellowpages as well.
- Next, update your Google+ page, or create one if you don’t already have one. Keep in mind that any photos you upload here will be at the top of Google results when someone searches for your company so they should be professional and well done.
- Add your company to Google Maps and Google Local, if these apply to your type of company.
- Create a Yelp listing, if you don’t already have one. Your listing should have professional photos and updated contact information, and you should also respond immediately when people post about your company. Give them a quick “thank you” for positive reviews or provide great customer service if they complain about their interaction with your business.
- Go through other review sites and update your company information and respond to any reviews left there by customers. A few sites to check are Angie’s List, Better Business Bureau (BBB), Bing Places, Citysearch, Merchant Circle, Trip Advisor, Open Table, Yahoo Local, Yellow Pages, Amazon (customer reviews), and any other review sites where customers and clients may be talking about your company.
Keep your business image sharp by maintaining a professional presence online that is updated and refreshed as things change with your company.
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Ben Sutton is the founder of Mazuma USA, an accounting firm providing tax, bookkeeping and payroll services to small businesses. Since founding Mazuma, Ben has established himself as an expert in the small business world. He’s still driven by that same desire to provide accounting help to all small businesses – from photographers, bloggers and creatives to lawyers, doctors, and dentists, everyone needs affordable accounting help. Ben is a Certified Public Accountant, and a member of the American Institute of Certified Public Accountants. But Ben considers his greatest achievement and credential to be his happy wife and four children.