Stress, illness, and a near-death experience. That’s what propelled Maureen Wendy Dearborne to find her calling in life.
From a broken engagement to missed promotions at work, Wendy felt like her life was unraveling. “I was blaming everybody and everything for every woe in my life,” she says.
But Wendy’s perspective changed when her life was nearly cut short by illness.
“I had a near-death experience when I was 21 years old,” she says, adding with a laugh, “That was something that I actually didn’t talk about with anybody for about 10 or 11 years maybe, because when people actually spoke about things like that, you wound up in facilities that wanted to give you electric shock.”
About this experience, Wendy explains, “I was literally shown . . . all the things that I had done that led me to this point. All the things! And it was so easy for me to understand then that choice was such a powerful thing. Whether you’re in business, whether in your daily life, everything you choose to do impacts your world.”
Wendy knew she wanted to dedicate her life to empowering others, a principle she holds to even as her business journey evolves. From receiving two doctorates in metaphysics and holistic life coaching to becoming a classically trained aromatherapist and reflexologist, Wendy has continued to stretch her mind and abilities.
Wendy’s career found a new trajectory when one of her clients stormed into her office, blaming Wendy for her failed relationships.
Dejected and defeated, Wendy stared out of her office window, watching people and cars pass in the street below. That’s when Wendy’s phone rang.
A friend excitedly told Wendy about a new program she had discovered that focused on the power of choice.
“Something that she told me, the penny dropped,” Wendy says. “[I realized] I needed to approach [my clients] in a way that made them think for themselves.”
Wendy decided to continue her training. “From there, I was given a skill set that I realized that I needed in order to articulate to people about the power of their conscious and unconscious choice in their lives,” she says. “I support people in finding out what it is that they really want to do in life. Then I support them in finding out what they can do to make that happen.”
As a business owner and personal development and choice-making coach, Wendy has insightful advice for entrepreneurs. Here are some of her top tips:
- You don’t need to look outside yourself to find your niche or your next ingenious business idea. “Your niche is already within you. You need to find it within you so you can express it outwardly. And whatever you do, you have to give more service than you get money for,” Wendy explains.
- “People, places, and things can be moved for you when you are living your passion,” she says. And as you live that passion, you will impact others’ lives for the better, and they in turn will change lives so your influence will grow exponentially. “You never know how you will impact the world,” she says. “Don’t think because you are making cupcakes and you’re not sort of like Beyonce or what have you that you are not relevant. You are relevant. . . . What you do is relevant.”
- It will work out, just maybe not in the way you expect. “People think that when you are in business and in life that it is meant to be all cupcakes and rainbows and unicorns and fairy dust. They don’t realize that you can get dragged up the rough side of that mountain to get to the top,” Wendy says. But those challenges help you experience personal growth and achieve a higher potential.
- “You can’t do it all,” she adds. “It’s so important when you’re in business and in life to know when to say, ‘No. Enough is enough. I need to do something different, and something different now.'” Trusting others to help with aspects of your business frees your time and allows them to live their passion. “What’s going to free your time so you can be a visionary and do what it is you want to do?” she says. “I ask myself, ‘What is it that I am wanting to accomplish? I know the whole picture. I know the goal of what I am wanting, and so it’s about finding my bitesize.”
- Find clarity in your purpose and intentions. One of Wendy’s favorite phrases is “paint me a picture,” which she jokes will be her epitaph. But there is power in visualizing and creating within your imagination what it is you want to realize in your life. “What is it that you are wanting your business to do for you? What is it that you are wanting for your business to do for other people? What are you hoping that they will experience? . . . What are you wanting to experience? You need to know that categorically. And then what does that look like? What does it feel like? Paint me a picture. Paint me a picture of what you see,” she says.
- Be patient. “There are no mistakes and there are no failures. There are only opportunities to use what you have experienced to move forward,” she explains. Wendy compares business development to growing a mustard seed. You need to give the idea time to nurture and grow. And even as your business grows, you need to continue nurturing and shaping it.
- You are in charge of your destination and success. “Your life is built one choice at a time,” she says. “Everything that you do in life is predicated on choice.” Let that empower you to move forward and keep going in your business journey.