Planning Your Summer Marketing Efforts Part 2: Celebrating Holidays & Events

sunset-flag-america-fields-largeCitius.  Altius.  Fortius.  Faster, higher, stronger – the Olympic motto will be heard often this summer and can be applied to small business marketing, as well as athletic endeavors.  Share in the excitement surrounding this summer’s holidays and events to add some inexpensive pizazz to your marketing efforts. Here are few important dates and tips as you plan your summer marketing strategy:

  1. Be Patriotic: Memorial Day 5/30 & Independence Day 7/4.  Fly the red, white and blue to celebrate the patriotic days of summer.  Did you know that the 4th of July is #4 on the list of holidays most celebrated in the U.S.A? (Right after Christmas, Halloween, and Thanksgiving.) Run promotions and sales of products and services that correspond to these holidays and wish customers a happy holiday on social media as these posts are well-liked and shared.
  2. #Olympics2016. Get ready to cheer August 5-21 – the Summer Olympics are in Rio and it is going to be a party!  Carry the red, white and blue theme all summer to support Team USA. Join the #Olympics conversation on social media, cheering for favorites and sharing your own personal stories of Olympic favs and experiences, as well as popular posts. Take your cheering from the couch to your business by supporting local athletes at all levels.
  3. Celebrate Labor Day.  This bookend summer holiday is a great place to host a promotion or giveaway.  Wrap up your summer marketing with solid Labor Day sales, advertising them well in advance for best results.
  4. Join in local events.  There is bound to be lots going on in your area this summer.  Whether it is the Warrior Dash fun run, Movies in the Park, Stadium of Fire, Shakespeare on the Beach, or Rooftop Cinema Club, add your small business to the list of supporters by donating goods or tweets, attending, or simply adding your advertising of the activity in your store or site. It is common practice to reach out to event organizers offering a reciprocal social media share – you share their event on social media or in store, they’ll share your site or store details on social media.
  5. Use a variety of marketing strategies.  Summer is filled with vacations, family reunions, and get-togethers, so increase the number of times you connect with customers so they don’t miss your special or sale.  Email blasts, text message reminders, phone calls – however you connect with customers make sure it has a clear, consistent, and compelling message about the benefits you provide through your products and services.  Social media heats up during the summer with everyone posting photos about travels and fun.  Keep your brand and message top of mind by posting often – and reposting popular and informative posts.  If foot traffic is key to your business, add visual reminders of promotions and deals near the door and register, where customers linger, to grab their attention and promote sales.
  6. Practice.  Practice.  Practice. Win.  Take advice from the athletes – it takes a lot of practice to be an Olympian.  Make a plan for the summer, practice a bit every day to improve and expand your marketing efforts. If something is working, do it more often. If something isn’t working, tweak it. It is consistent effort day after day that leads to greatness.

Did you catch our first post on planning your summer marketing efforts. You can read tips on planning the who, what when, and where of summer business events here.

For cheap advertising tips in the summer, visit this post.

 

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