Once you’ve ironed out your marketing message, you’ll want to decide what channels will work best to get your message to the right customers. As you consider each channel, think about where your audience “hangs out”. Does your audience spend a lot of time on social media? Does your audience read the newspaper or listen … Continued
Marketing TIps
As a business owner, it can be easy to see dollar signs on things that aren’t actually going to drive revenue for your business. Identifying the markets that are going to be lucrative for your business will help you to define your niche and—more importantly—nail it. It’s tempting to try to reach every customer who … Continued
You’ve got a small business. You’ve got a great product or service. You may even have a pretty steady cash flow and are doing ok growing your business. But what do you know about marketing – and even better, what are you doing about it? Knowing when you need marketing help for your small business … Continued
If you’re running a small business or are looking to jump in and start your own venture, understanding how and why you need to attract your niche market will help make your business a success. Sure there are lots of moving parts to a successful small business, but without a clear picture of your … Continued
Odds are that even though you run a small business, you’re not a professional marketer or some type of marketing guru – unless, your business is marketing and then this post probably doesn’t apply to you. But for the rest of us hustlers and small business owners, learning everything we can about marketing is going … Continued
Marketing is a touchy field and there is a balance that must be met. Marketing mistakes are easy to make, but there are a few that you want to avoid at all costs. These marketing mistakes are usually bigger mistakes that are done completely out of ignorance. In a lot of cases, small business owners are trying … Continued
Last month we discussed what content marketing is, and today we want to provide you with a few essential content marketing ideas for your small business. Choosing the right content marketing tools are a vital part of developing a successful content marketing strategy. We’ll go over the top 5 content marketing ideas, so that you … Continued
We all know that the marketing landscaping is changing. Traditional marketing such as television or print ads, billboards and phone books aren’t effective. When was the last time you even opened a phone book? Content marketing is the new wave. It’s a great way to draw customers in and help them learn about your business. … Continued
If you’re not using email marketing in your small business, it’s time to fix that! Email marketing is an essential tool for small business owners. It’s the perfect way to reach out to your customers, remind them of your business and build a community. While it’s great to build a relationship with your customer base, … Continued
Branding is the way your company presents itself to the world. It comprises a lot of different aspects like: image, voice and audience. We’re going to go over what you can do to build your brand and create a better company. 1. Create a Brand Identity Although the look of your brand isn’t everything when it … Continued