How to Grow your Business: Marketing Strategy Part II

Once you’ve ironed out your marketing message, you’ll want to decide what channels will work best to get your message to the right customers. As you consider each channel, think about where your audience “hangs out”. Does your audience spend a lot of time on social media? Does your audience read the newspaper or listen … Continued

How to Grow Your Business: Find Your Audience

As a business owner, it can be easy to see dollar signs on things that aren’t actually going to drive revenue for your business. Identifying the markets that are going to be lucrative for your business will help you to define your niche and—more importantly—nail it. It’s tempting to try to reach every customer who … Continued

How To Tell If You Need Help With Marketing

You’ve got a small business. You’ve got a great product or service. You may even have a pretty steady cash flow and are doing ok growing your business. But what do you know about marketing – and even better, what are you doing about it? Knowing when you need marketing help for your small business … Continued

5 Ways to Attract Your Niche Market

  If you’re running a small business or are looking to jump in and start your own venture, understanding how and why you need to attract your niche market will help make your business a success. Sure there are lots of moving parts to a successful small business, but without a clear picture of your … Continued

5 Essential Content Marketing Ideas to Boost Your Reach

Last month we discussed what content marketing is, and today we want to provide you with a few essential content marketing ideas for your small business. Choosing the right content marketing tools are a vital part of developing a successful content marketing strategy. We’ll go over the top 5 content marketing ideas, so that you … Continued

5 Branding Tips for Small Business Owners

Branding is the way your company presents itself to the world. It comprises a lot of different aspects like: image, voice and audience. We’re going to go over what you can do to build your brand and create a better company. 1. Create a Brand Identity Although the look of your brand isn’t everything when it … Continued