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Build a Better Business

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Build a Better Business: Tips on hiring, money management, marketing and more for small businessesWe want you to succeed in your business ventures. To make that happen, we’ve compiled a series of tutorials on simple ways to build your business. We’ll talk you through your marketing and advertising strategies, hiring and firing employees, effective communication in the workplace, business etiquette, operations, human resources, and of course, accounting. Check out each of the articles in our “Build a Better Business” series to grow your business into a thriving enterprise.

Improve Your Online Presence Part 1: 8 Steps for Reviewing Your Website

Most people will learn about your business online, so you need to make sure that your website up to date. A great website is user friendly, helpful and interesting enough to draw people in. Check out our list of to-do’s to make sure your website is an asset to your business.

Improve Your Online Presence Part 2: Perform a Quarterly Social Media Audit

Social media is essential to marketing and customer service. It’s important to do a social media audit to make sure your information is up to date and that your customers can contact you through it.  Planning out content for your social media platforms is another sure-fire way to make sure you don’t neglect it.

Improve Your Online Presence Part 3: Contact Information & Review Sites

Over the life of your business, your web presence increases. It’s important to make sure that your contact information is always up to date so that people can find your business. It’s fairly simple to make sure your website is up to date, but what about the other places your information can be found online?

4 Low Cost and Low Risk Ways to Grow Your Team

Growing your team can seem like a costly and stressful venture, but we’ve outlined 4 ways you can add people to your team without spending a lot of money.

Planning Your Summer Marketing Efforts Part 1: Who, What, When, and Where

Summer is a great time for marketing because there are a lot of events you can attend in order to spread the word about your business. It’s a great time to get out and meet your community. So take stock of the who, what, when, and where of your marketing.

Planning Your Summer Marketing Efforts Part 2: Celebrating Holiday and Events

While summer holidays may mean that your team is in the office less, it’s still a great time to take full advantage of marketing! Use summer celebrations as a way to do a promotion or giveaway. Because people are busier you can also increase your correspondence with your clients. Remind them how you can help out while they’re busy spending time with their friends and families!

Planning Your Summer Marketing Efforts Part 3: Cheap Advertising Tips

You’ve pumped money and man power into your marketing campaigns through attending events and giving away swag. Now it’s time to pull in the reigns and save some money while still boosting your advertising.

How To Attract the Right Talent For Your Company

Employees can make or break your business. Like we mentioned in 4 Low Cost and Low Risk Ways to Grow Your Team, it’s important to get the right fit before you hire anyone. These tips will help you make sure that you’re hiring the right people the first time.

Quick Money Management Tips to Build Your Business

If you want to get a better handle on your finances this is the best place to start. With simple steps you can remove the gray areas from your business finances.

Plan for Holiday Success by Hiring Seasonal Employees

The holiday season can be the busiest time for small businesses. While you may not be able to afford another full-time employee, you could definitely use some help around the busiest time of the year. Here are a few best practices to make sure you’re going about it the right way.

How to Create a Succession Plan for Your Small Business

Sure, your small business may be your life right now, but what about when it’s time to move on to something bigger and better? Set up a succession plan now so that your baby is always taken care of.

How to Protect Your Small Business from Theft

Theft can come from many angles, and it happens to more than just brick-and-mortar businesses. Learn how to protect your business from all types of theft.

Ben Sutton

Ben Sutton

Ben Sutton is the founder of Mazuma USA, an accounting firm providing tax, bookkeeping and payroll services to small businesses. Since founding Mazuma, Ben has established himself as an expert in the small business world. He’s still driven by that same desire to provide accounting help to all small businesses – from photographers, bloggers and creatives to lawyers, doctors, and dentists, everyone needs affordable accounting help. Ben is a Certified Public Accountant, and a member of the American Institute of Certified Public Accountants. But Ben considers his greatest achievement and credential to be his happy wife and four children.

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