What is an Overhead Expense?

We work with small business owners and entrepreneurs. Some are seasoned, others are just growing their side hustle. Their skills are varied and they have a wide variety of talents. We often get asked to explain the ins and outs of financial reports and have found that providing our favorite clients with a working knowledge … Continued

How to Grow your Business: Marketing Strategy Part II

Once you’ve ironed out your marketing message, you’ll want to decide what channels will work best to get your message to the right customers. As you consider each channel, think about where your audience “hangs out”. Does your audience spend a lot of time on social media? Does your audience read the newspaper or listen … Continued

How to Grow Your Business: Marketing Strategy Part I

In our last post, we covered how to find your target audience. Now that you’ve defined your target audience, how do you talk to them in a way that makes them convert?  When thinking about your marketing strategy, it’s best to define a core message. Some refer to this an elevator pitch—a short blurb that … Continued

How to Grow Your Business: Find Your Audience

As a business owner, it can be easy to see dollar signs on things that aren’t actually going to drive revenue for your business. Identifying the markets that are going to be lucrative for your business will help you to define your niche and—more importantly—nail it. It’s tempting to try to reach every customer who … Continued

Dangers of DIY Accounting

It can be tempting to cut corners when laying the foundation of your business. Most new business owners try to pinch pennies where they can—even in areas they shouldn’t. For almost all businesses, making money is a priority, but how you manage that money is equally important. When you try to manage the accounting and … Continued

Social Media Tips For Your Small Business

Social media has become a game-changer for small businesses. It has become the marketing platform that provides the best results for the lowest cost. Accounts are free and easy to maintain. In this article, we’ll explore five things you can do to get the most out of social media. Post Consistently Consistency is key. Those … Continued

How To Take Advantage of Your Mazuma Portal

Here at Mazuma, we live by three simple phrases: stay compliant, stay organized, and save on taxes.  Our goal is to ensure your small business is compliant with the IRS, your books are organized and you save on taxes during tax season.  We accomplish this goal by our Mazuma Portal Dashboard.  Our portal is the … Continued

How To Spend Your PPP Loan Funds

Most small business owners are aware of the Paycheck Protection Program (PPP Loan) but are unaware of in depth details of the loan and how to spend those funds.  This article will provide reasons to apply for the loan, how to spend the funds, and how to be forgiven for those funds. What is the … Continued

Tax Forms Explained

  As we approach tax season, it is important to understand different types of tax forms, and why we need them.  If you’re hiring a new employee, or trying to report your income tax returns, you have come to the right place!  Tax forms are essential for all small businesses and must be filled out … Continued

Remember How Far You’ve Come

As a small business owner, I am constantly hiring new employees and am immersed in the hiring process.  I love the beginning of the process, particularly looking through resumes.  Each resume has a story.  The single piece of paper has years of hard work, dedication, experience, and discipline.  I often ponder at my own experience … Continued