How to Create an Email Marketing Campaign that Drives Sales

If you’re not using email marketing in your small business, it’s time to fix that! Email marketing is an essential tool for small business owners. It’s the perfect way to reach out to your customers, remind them of your business and build a community. While it’s great to build a relationship with your customer base, … Continued

5 Branding Tips for Small Business Owners

Branding is the way your company presents itself to the world. It comprises a lot of different aspects like: image, voice and audience. We’re going to go over what you can do to build your brand and create a better company. 1. Create a Brand Identity Although the look of your brand isn’t everything when it … Continued

4 Inexpensive Ways to Market Your Business

When you’re a small business owner, every dollar counts. Spending a lot of money on marketing can bring in great results, but what if you could bring in interested customers without dropping a lot of money on marketing? These 4 Inexpensive Ways to Market Your Business can help you target people who are interested in … Continued

5 Marketing Terms Every Business Owner Should Know

Marketing is an important aspect of any business, but it’s often overlooked because it can be costly. If you’re trying to save money by taking on the marketing  for your business by yourself, then these 5 marketing terms will help you get started. Lead magnet Lead magnets are most commonly used to increase subscribers to … Continued

Planning Your Summer Marketing Efforts Part 3: Cheap Advertising Tips

Now that summer is in full swing and your marketing events are already mapped out, it’s time to execute the plan. Here are a few quick, easy, and CHEAP advertising tips to make your marketing efforts and events amazingly successful this summer. Gather referrals from happy clients and use them as advertisement on social media … Continued

Grow Your Business Through Referrals

The single most powerful selling tool for any small business can be summed up in one simple word: REFERRALS. People would rather do business with people they know (or know of) than strangers. That’s how it’s always been. Think about it from the other perspective. When you’re introduced to a new service or product by … Continued

How to Choose the Best Social Media Platforms for Your Small Business

What do you do when consumers are becoming increasingly focused on social media, while your business is still focusing on the awesome product or service you sell? It’s time to get serious about an online marketing plan. In order to get the most bang for your buck online, you’ll need to utilize social media for … Continued

Planning Your Summer Marketing Efforts Part 2: Celebrating Holidays & Events

Citius.  Altius.  Fortius.  Faster, higher, stronger – the Olympic motto will be heard often this summer and can be applied to small business marketing, as well as athletic endeavors.  Share in the excitement surrounding this summer’s holidays and events to add some inexpensive pizazz to your marketing efforts. Here are few important dates and tips as … Continued