5 Ways to Attract Your Niche Market

  If you’re running a small business or are looking to jump in and start your own venture, understanding how and why you need to attract your niche market will help make your business a success. Sure there are lots of moving parts to a successful small business, but without a clear picture of your … Continued

5 Essential Content Marketing Ideas to Boost Your Reach

Last month we discussed what content marketing is, and today we want to provide you with a few essential content marketing ideas for your small business. Choosing the right content marketing tools are a vital part of developing a successful content marketing strategy. We’ll go over the top 5 content marketing ideas, so that you … Continued

How to Create an Email Marketing Campaign that Drives Sales

If you’re not using email marketing in your small business, it’s time to fix that! Email marketing is an essential tool for small business owners. It’s the perfect way to reach out to your customers, remind them of your business and build a community. While it’s great to build a relationship with your customer base, … Continued

5 Branding Tips for Small Business Owners

Branding is the way your company presents itself to the world. It comprises a lot of different aspects like: image, voice and audience. We’re going to go over what you can do to build your brand and create a better company. 1. Create a Brand Identity Although the look of your brand isn’t everything when it … Continued

4 Inexpensive Ways to Market Your Business

When you’re a small business owner, every dollar counts. Spending a lot of money on marketing can bring in great results, but what if you could bring in interested customers without dropping a lot of money on marketing? These 4 Inexpensive Ways to Market Your Business can help you target people who are interested in … Continued

5 Marketing Terms Every Business Owner Should Know

Marketing is an important aspect of any business, but it’s often overlooked because it can be costly. If you’re trying to save money by taking on the marketing  for your business by yourself, then these 5 marketing terms will help you get started. Lead magnet Lead magnets are most commonly used to increase subscribers to … Continued