8 Life Hacks to Boost Productivity as an Entrepreneur

The elusive “work-life balance” we hear so much about these days…does it exist? Any entrepreneur who doesn’t clock in or out at a 9-5 job knows that time is money, especially when your productivity determines your profitability. Here are 8 genius life hacks to get things done as an entrepreneur on the go: Follow the … Continued

How to Attract the Right Talent for Your Company

The size of your budget isn’t the only factor that determines the quality, talent, and caliber of employees your company attracts. There are other ways to find employees who genuinely want to work for you, even if you’re not designing iPhones or promoting Ferraris. Here are a few quick tips on attracting and hiring the … Continued

Planning Your Summer Marketing Efforts Part 3: Cheap Advertising Tips

Now that summer is in full swing and your marketing events are already mapped out, it’s time to execute the plan. Here are a few quick, easy, and CHEAP advertising tips to make your marketing efforts and events amazingly successful this summer. Gather referrals from happy clients and use them as advertisement on social media … Continued

Grow Your Business Through Referrals

The single most powerful selling tool for any small business can be summed up in one simple word: REFERRALS. People would rather do business with people they know (or know of) than strangers. That’s how it’s always been. Think about it from the other perspective. When you’re introduced to a new service or product by … Continued

Turn Your Summer Business Trip into a Family Vacation

Question:  I’m headed to a vacation hot spot on a business trip this summer and I’d love to enjoy it while I’m there. How can I bring my family along while keeping this a work trip, and share the expense? What are the rules? Answer: You can have your cake and eat it too! Grab … Continued

How to Choose the Best Social Media Platforms for Your Small Business

What do you do when consumers are becoming increasingly focused on social media, while your business is still focusing on the awesome product or service you sell? It’s time to get serious about an online marketing plan. In order to get the most bang for your buck online, you’ll need to utilize social media for … Continued

Planning Your Summer Marketing Efforts Part 2: Celebrating Holidays & Events

Citius.  Altius.  Fortius.  Faster, higher, stronger – the Olympic motto will be heard often this summer and can be applied to small business marketing, as well as athletic endeavors.  Share in the excitement surrounding this summer’s holidays and events to add some inexpensive pizazz to your marketing efforts. Here are few important dates and tips as … Continued

9 Ways to Negotiate Better

Good negotiators know it’s not all about winning. Great negotiators understand that the best case scenario almost always involves a win for each party. The goal of any worthwhile negotiation is to leave both sides with a feeling of value and a mutual benefit. Successful negotiations require a bit of planning, prep work, and compromise. … Continued

Planning Your Summer Marketing Efforts Part 1: Who, What, When, and Where

Even if there’s still blustery spring weather where you’re at, it’s not too early to start planning out the summer for your small business. Marketing can be difficult in the summer as many consumers tend to focus less on business and more on family fun. However, that doesn’t mean you can’t engage your clients in … Continued

4 Low-Cost and Low-Risk Ways to Grow Your Team

A few months ago, we polled our Mazuma clients about one of their biggest challenges as a small business owner. The results were overwhelmingly similar, with “growing my team” coming in at the top spot. We’ve compiled a few low-cost and low-risk suggestions to solve the problem all too many small business owners face. Start … Continued